portfolio // JEFF BELLANTONI

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Moving Type: Designing for Time and Space; 2000; co-author & designer. The book contains numerous sequences on CD-ROM. Many of these sequences were also used in the follow-up title Motion Design: Moving Graphics for Television, Cinema and Digital Interfaces.
Clip of the title sequence for the independent film COAT CHECK; 1997.

Press play to view–the sequence has audio.
Bruce Mau lecture poster; 2010
Poster for Sally Mann lecture; 1999
VCU dance department poster; 1994
Type in Motion; 1999; co-author & designer
Mercy College exhibition poster; 2006
William Benton Museum of Art exhibition catalog; 2000; AIGA 50 Books/50 Covers selection: tinyurl.com/7jh78zk
Book cover and interior spread for The Sarjeant Gallery, Wanganui New Zealand; 1996
Awareness poster for international students at Wanganui Polytechnic, New Zealand; 1996
Atrium Gallery exhibition poster, University of Connecticut; 1999
University of Connecticut, Department of Art and Art History catalog; 1998
VCU dance department poster; 1994
Book designed with students at Wanganui Polytechnic; 1995
Center for Digital Arts at Mercy College booklet; 2002
Stills from time lapse film shot on Super 8, on the train from Virginia to NYC; 1990's.
Red Hook Terminal (Brooklyn); Personal photographs; 2003

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Time Lapse shot with a Super 8 film camera on the train from Virginia to NYC; 1990's.

I was investigating how movement was captured on film when the camera was moving but the subject was static. I would often put the camera in single frame mode, rapidly exposing frame-by-frame, in order to create the sense of a compression of time during playback. During the film to video transfer, “after” images were captured because the speed of the film projector differed from the capture rate of the video camera. This interested me because it is a physical manifestation of the perceptual pheno-menon known as “persistence of vision”– how we see motion through the animation of still images or words. Our eyes hold on to images for a split second longer than they are actually projected, so that a series of quick flashes is perceived as one continuous image. Press play to view–the sequence does not have audio.
Pratt ComD Design Lecture Series Poster; 2009
With a career spanning over 25 years as an arts educator, designer, and author, Jeff Bellantoni is Dean of the College of Visual + Performing Arts at Winthrop University, serving as the chief academic and executive officer of the college.

Cover for course bulletin; 2002
Subscription mailer for the design publication Zed; 1996
VCU Graduate publication (spread); 1993
Poster designed for a graduate workshop while a student at VCU; 1993

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Clip of a scratch film music video designed for guitarist Ben Woolman; 1996.

In addition to the manual “scratch film” process, type was video-taped from a CRT screen, capturing the scan lines as an effect to imply motion. Clips were then merged and layered with additional effects using the digital editing process.

Press play to view–the sequence has audio.

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As Chairperson of the Graduate Communications Design department at Pratt, I have conceived and directed several initiatives, serving as both client and art director.

1) The department website is a robust social media site
for students, faculty and the public. It includes a calendar
of events, the student blog “kerning point”, an LMS for courses, and user editable profiles–including facebook
and twitter feeds. Students and faculty can post work
on the site as well. The website was coded and designed
by Q Design.

2) Department poster; 2011. Designed by Q Design.
Department poster; 2011. Designed by Q Design.
I initiated a minor remodel and an active exhibition program in our department gallery at our Chelsea NYC campus location.
It is also home to the MFA Communications Design exhibition each spring semester.
David Chang, calligrapher; 2011
Collected, 2012. An exhibition of a collection of classic posters and books.
Firebelly (Chicago design firm); 2010
Paul Corrio, paintings; 2012
MFA, Communications Design Thesis Exhibition; 2011
Graduate Communications Design department, 40th Anniversary poster; 2012

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Pratt collaboration with Hennessy; 2012 & 2013
During the summers of 2012/3, I selected and advised an interdisciplinary team of students from Pratt to participate in a sponsored studio with Hennessy (makers of cognac) as part of the Never Stop Never Settle advertising campaign. Students were invited to create work inspired by the theme "chasing our wild rabbit" ... that often uncontrollable inner drive to push the limits of our potential, achieving our sense of purpose in life.

The students worked with the artist Futura in 2012, and with Brazilian artists Otavio Pandolfo and Gustavo Pandolfo—“Os Gêmeos”, in 2013.
Pratt MFA poster; 2013. Spot color on green newsprint